Italian football club Genoa has officially unveiled its third kit in collaboration with international superstar Rita Ora.
Commenting on the club’s official channels, CEO Andres Blazquez shared insights on the partnership. He expressed his satisfaction, stating, “We are very happy with this collaboration with Rita Ora to celebrate our 130th anniversary.”
Acknowledging the cosmopolitan origins and reality of Genoa, a historical club, Blazquez revealed that the partnership is part of their strategy under new ownership. Their aim is to further highlight the strength of the Genoa brand and engage with influencers and celebrities who love football and identify with the club’s values and history.
“We believe this is a great way to expose Genoa to a new, global audience,” said Blazquez, underscoring the club’s ambitions to broaden its fan base and enhance its international reputation.