Italian football team Genoa CFC has taken a novel approach to announce their newest acquisition: Emil Bohinen. Interestingly, the club used Queen’s iconic lyrics “O mamma mia, here we go!” from ‘Bohemian Rhapsody’ to share the news.
The club officially announced the news on their Twitter handle, featuring an image that read, ‘O mamma mia, here we go!’ The club tweeted, “O mamma mia, ๐ต๐ฒ๐ฟ๐ฒ ๐๐ฒ ๐ด๐ผ!” and included the news of his transfer. Genoa CFC, in their tweet on January 17, 2024.
In the transfer notice, the club mentions, “First contact with the new reality for the Norwegian midfielder. Emil Bohinen is Genoa’s new player.” The note elaborates further on Bohinen’s career and stats. “Bohinen, born in Derby on 12/03/1999, comes from Salernitana on a loan deal with an option and obligation under certain conditions. The midfielder boasts 67 appearances and 9 goals with Stabรฆk’s jersey, 12 appearances and 1 goal with CSKA Moscow, and 47 appearances in Serie A with Salernitana. Welcome to Rossoblรน, Emil!”