In a surprising development in the world of Serie A football, streaming platform Dazn has disclosed its decision to hike its subscription prices for both new and trailing memberships. Notably, its ‘Start’ package price has gone up from the previous €13.99 to €14.99. The annual subscription has been revised from €89 to €99.
Further details reveal that the ‘Dazn Standard’ package, allowing viewers to watch matches on two different devices but on the same network, has been marked up to €40.99 per month. The yearly option has seen a surge, increasing from €299 to €359.
For those opting for ‘Dazn Plus,’ which permits access on two devices on different networks, the cost now stands at €59.99 per month. The annual subscription price has been adjusted from €449 to €539.
The news indicates a significant change in Dazn’s pricing strategy. It remains to be seen how this will impact their customer base and the broader Serie A viewership market.